On “Psychology Behind the Headlines”, hosts Jessica Reyes, Patricia Wu, and guest therapist Ryan Heapy discuss the recent backlash against dating app Bumble’s new ad campaign that appeared to mock celibacy.
Corporate Messaging and Sensitivity
Bumble, known for empowering women in the dating scene, faced heightened scrutiny due to their messaging choices. The ad campaign’s insensitivity towards the 4B movement and celibacy sparked widespread criticism.
Outrage Culture vs. Real-World Issues
Therapist Ryan Heapy questions the intensity of outrage directed at a billboard advertisement, suggesting that society should focus on more pressing matters like war, human rights, and technological advancements.
The Impact on Dating and Relationships
The incident highlights the commodification of dating and relationships, particularly in the context of dating apps.
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