On ‘Psychology Behind the Headlines’, hosts Jessica Reyes, Patricia Wu, and guest Dr. Cortina Peters discuss Gwyneth Paltrow’s Goop lawsuit with wellness company, Good Clean Love.
The Power of Celebrity Names
Dr. Peters discusses the advantage a celebrity name can give a business and the potential for confusion with smaller brands.
Protecting Your Brand
Trademarks are important! Dr. Peters explains why smaller companies especially need to be careful about their brand identity.
Lawsuits for Publicity?
Dr. Peters considers whether this lawsuit might be a way for a smaller business to get attention while highlighting a legal issue.
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